Vodafone Idea has announced its latest integrated brand identity – Vi (read as ‘We’), using only the Vodafone and Idea initials.

It’s shorter, easier now, and it’s a nod to both brands. The development was presented during a live-streamed virtual conference, which disclosed the new brand that was built for the digital age. Following two decades of this Vodafone and Idea merger which happened on August 31, 2018, along with the brand new Vi brand emphasises the last phase of their integration. The new branding was updated on the site and program, and will definitely make its own way to all goods such as SIM cards, invoices, billboards, and much more.

Ravinder Takkar, MD and CEO of Vodafone Idea Limited, stated, “Vodafone Idea came together as a combined entity two years ago. Since then, we’ve been concentrating on the convergence of two big networks, our people and processes. And today I’m thrilled to present Vi, a new brand which will bring significant significance to lifestyles of our clients. Indians are positive and want to get ahead in life. They’d like a credible partner to assist them on this trip. Vi’s placement is built around this guarantee and will concentrate on meeting the client should help them flourish.”

Ravinder Takkar added that Vi not merely marks the conclusion of the biggest telecom merger on the planet, but kicks off a trip to deliver”world class digital encounter” to 1 billion Indians on 4G network. The installation of several fundamentals of 5G structure has assisted the brand turned into a”future-fit, electronic network” to the consumers.The organization has also shown a’Happy Surprises’ program that rewards individuals with daily prizes for seeing the new emblem in the Vi program. Furthermore, mobile users may create and download their own customised Vi Song via the Vi program or MyVi.in.

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